Your Google Business Profile (formerly GMB) is the single most important asset for local visibility. It appears before organic results and drives direct action.
Beyond the Basics
Most business owners just fill out the address and hours. To truly dominate, you need to use the advanced features:
- Google Posts: Treat this like a mini-social feed. Post updates, offers, and events weekly.
- Q&A: Seed your own Q&A section with common customer questions to provide instant answers.
- Products: Upload your inventory directly to the profile so users can browse without clicking through to your site.