"Content is King" isn't just for global brands. Local businesses can use content to build community, trust, and authority in their specific geographic area.
What to Write About?
Stop writing generic articles. Write about your town.
- "Best Coffee Shops in [Your City]"
- "How the [Local Event] Impacts Small Business"
- "A Guide to [Neighborhood] Real Estate"
This hyper-local content signals to Google that you are an authority in your specific location, boosting your overall local rankings.